I'm looking forward to seeing if BTS will perform if a Korean version of Coachella is held!

It seems the Committee on Popular Culture Exchange—a newly formed organization designed to outline the big picture for popular culture exchange policies and strengthen public-private cooperation—has joined forces with the four major entertainment agencies—HYB, SM, JYP, and YG—to establish a separate joint venture to oversee planning, operation, direction, and promotion, while the government handles behind-the-scenes support such as immigration procedures, safety management, and promotion to attract overseas tourists.

Based on the precedents of BTS's domestic concerts and global events, the Korea Culture and Tourism Institute predicted that a total of approximately 520,000 visitors would attend over the 11 days, of which about 200,000 were foreign tourists. The reason for planning something like this was probably due to the success of BTS. I think so. We saw firsthand just how huge a ripple effect BTS creates through their Gwanghwamun and Busan concerts! The resulting economic impact is estimated to be over 1 trillion won, so if HYIVE participates, wouldn't BTS appear as well? I'm really looking forward to it!