K-Pop Album Exports Hit Record High, Fueled by BTS's ARIRANG

South Korea's K-pop album exports reached a record $257.48 million in the first half of 2026, up 125% year-on-year, according to Korea Customs Service data released July 17. BTS's ARIRANG was a major driver, with the U.S. the top importer at $74.12 million, followed by China and Japan.