BTS's V has renewed his contract with Compose Coffee for 7.35 billion won!

 

Following Mega Coffee, to Compose Coffee, the epitome of low-cost coffee

I was a bit shocked when BTS's V first appeared.

At Compose Coffee Company, where hot Americanos are sold for 1,500 won.

I was wondering if we could afford the advertising fees for global idol BTS V.

As BTS's V stepped up as an advertising model

Compose Coffee, which had a strong image of being cheap(?) coffee

I think it has resulted in an image that no longer looks cheap.

 

 

Perhaps that is why Compose Coffee store owners also [appeared] as BTS's V's advertising model

It is said that everyone was welcoming.

 

When the first contract is signed in 2024, a total of 6 billion won (total share of 2 billion won by store owners / approximately 72,000 won per month),

2025: Total approximately 10 billion won (Store owner's share: approximately 90,000 won per month)

2026 (Renewal): Total approximately 7.35 billion KRW (Owner's share: approximately 80,000 KRW per month)

It is said that they signed a contract for it.

 

However, while proceeding with the extension of the Compose advertising model contract, a total of 7.3 billion won in advertising fees was allocated,

It is said that there was controversy over the method in which franchisees bear 40% of this cost.

 

I heard that the amount each franchisee has to pay is around 80,000 won per month (excluding VAT).

Compose Coffee selected V as its first model in 2024

Even at that time, 2 billion won, which is 40% of the total advertising cost of 6 billion won, was allocated to be borne by the franchisees.

 

A store owner operating a Compose Coffee shop in Gaepo-dong, Gangnam-gu, Seoul

"The structure in which the headquarters shifts advertising costs to franchisees for the sake of its own profits is problematic," they said.

Even if 30 million won worth of sales are made in a month, the store owner doesn't even take 3 million won in hand, and

"The cost of posters and advertising campaign stickers are separate expenses," he said.

 

When BTS's V was used as an advertising model, countless Compose store owners nationwide

To think I had to pay about 80,000 won a month...

 

Although it gained a tremendous increase in recognition through the use of BTS's V as an advertising model,

As expected, the market value of V, a top-tier global idol whose worth is considerable,

It makes me realize how amazing it is once again.

 

 

Since BTS's V also has a lot of affection for Compose Coffee even during his military hiatus

So, I'm going to The Compose Coffee to buy some, haha.