Since BTS's V was holding it, the paper soju box looked like a 'Celine bag' lol

 

In July 26, Hite Jinro finally embraced BTS's V.

It was announced that BTS member V has been selected as the ambassador to represent the soju export brand 'JINRO'.

 

Hite Jinro is further strengthening the competitiveness of JINRO and,

As part of the 'popularization of Jinro' strategy to become more familiar to consumers around the world

They announced that V has been selected as a global ambassador.

 

The moment BTS's V was selected

I think many people will become more interested in Korean soju.

  

 

BTS's V is also participating in various marketing activities for domestic Jinro Soju.

It is said that they plan to communicate with domestic and international consumers.

It is evaluated as being suitable for expressing the young and trendy sensibility pursued by the Jinro brand.

 

 

The reaction to the recently released advertisement video is

He comes out holding a box of Jinro Soju in the commercial.

It is said that the paper soju box looked like a 'Celine bag' because BTS's V carried it.

The fans' rose-tinted glasses(?) also became a hot topic lol