Looking forward to the 'Phenomenon' project, the unprecedented alliance of HYBE, SM, JYP, and YG

It is truly awe-inspiring to hear that Korea's top four entertainment companies are launching the massive project 'PHANOMENON' by even pursuing a joint venture. It is impressive that they have moved beyond competition to unite their efforts, aiming to elevate fandoms to the center of K-culture and generate an economic impact exceeding 1 trillion won. I am already eagerly anticipating the synergy and new endeavors that the artists from these four agencies will showcase at the K-pop concerts and festivals set to take place in December 2027!