The amazing records created by BTS prove their global influence once again.

It is really surprising to hear the news that HYBE recorded its highest-ever performance following BTS's comeback.

Seeing that both sales and operating profit set tremendous records in the second quarter of 2026, I can really feel how much influence BTS's comeback and world tour have shown.

Of course, the activities of various artists such as Tomorrow X Together, ENHYPEN, BOYNEXTDOWN, TOURS, and CORTIS must have been a great help, but the global impact created by BTS is truly remarkable.

It seems they have gone beyond simple musical activities and become a cultural phenomenon, generating economic effects in every city where they hold concerts to the point where the term 'BTS-nomics' has emerged.

I feel so proud to see BTS showing their presence on global stages, from their world tour to the World Cup final halftime show.

Seeing them continue to set new records and elevate the status of K-pop even as time passes makes me think they are indeed legends.

I look forward to and support what other historic moments you will create in the future.