Considering that it has even proven to be a record-breaking industrial achievement.

Usually, when artists reach the global top, it is easy to blindly follow overseas market trends; however, I think the planning to instead put their deepest Korean identity, embodied in 'ARIRANG,' front and center was truly genius. Is there another team capable of harmonizing mass appeal with traditional Korean music in such a sophisticated way? Considering that they have preserved their cultural pride while simultaneously demonstrating record-breaking industrial performance of 1 trillion won in a single quarter, I view BTS as having transcended being mere artists and become a force that has changed the global cultural paradigm.