Globally Recognized BTS ARIRANG, Making New History of K-Culture

I am truly proud to hear the news that BTS’s ARIRANG tour is being recognized as a cultural phenomenon that goes beyond a simple K-POP concert. Seeing fans from all over the world singing along and going wild makes me feel that BTS’s music has now established itself as a culture that transcends genres.

It feels particularly meaningful that they introduced 'Arirang,' Korea's most iconic traditional name, to people all over the world by reinterpreting it with BTS's unique sensibility and energy. In the past, it required a lot of effort to promote Korean culture abroad, but now it seems that BTS is naturally unfolding the beauty and emotions of Korea on the global stage.

I believe the massive tour achievements and records are not merely numbers, but the result of musical values ​​built over a long period and deep connections with fans. It is truly remarkable how they perfectly blended Korean sentiment with modern sensibilities to create content that people around the world can enjoy together.

Beyond music, BTS is elevating the status of Korean culture and presenting new experiences and inspiration to many people around the world. As artists representing South Korea, we look forward to the new history and records they will create in the future, and we will always proudly support them.