BTS's principled choice to speak of the value of music itself

The news that BTS has decided not to submit a song to the 69th Grammy Awards is garnering a lot of attention. Given that BTS has been active on the global stage for a long time and has set various records, this decision seems to be even more meaningful.

I was particularly impressed by BTS's philosophy that they hope music will be listened to and loved for its own sake, rather than being divided by specific regions or languages. I can feel their deep philosophy as artists in how they prioritize the intrinsic value and message of music, going beyond mere awards or records.

True to BTS's nature of always taking on new challenges and carving out their own path, it seems they have once again demonstrated a choice that embodies their beliefs. It feels even more admirable to see them prioritizing their sincerity toward music and fans over flashy results.

Above all, their unchanging love for their fans can be felt in the way they express their gratitude to ARMY and many other fans who have been with them for a long time. We will continue to support the sincerity and conviction of BTS, who have communicated with the whole world beyond language and culture through their music.