HYVE’s Record-Breaking New Record Led by BTS, Unrivaled Influence Proven by Numbers

HYVE is drawing attention for achieving record-breaking performance in the second quarter of 2026, recording 1.45 trillion won in revenue and 170.9 billion won in operating profit. This marks a moment where the overwhelming impact of BTS, who shook the global music market with their comeback album 'Arirang' and world tour, has been proven by these results. Combined with the solid growth of junior groups and the revitalization of Weverse, it allows us to once again feel the tremendous potential and unrivaled value of K-pop as it breaks through limitations.