The BTS effect is incredible, with an economic impact even greater than the World Cup haha.

https://www.youtube.com/watch?v=ocNUzbZXcEA

BTS Concert Economic Impact '450 Billion Won'... Analysis Says "Surpasses World Cup" / Good Morning Entertainment / SBS Morning Wide Part 2

Just looking at the average spending of fans, I really can't believe that they analyzed the impact to be comparable to or even greater than the World Cup. I did expect massive profits given the popularity, especially since they are currently on a world tour.

It's really amazing that there are news reports saying it's even more significant than the World Cup haha.

BTS met with 150,000 fans in New Jersey, USA. At their first concert since declaring a Grammy boycott, member RM reportedly changed some of the lyrics in their hit song "Mic Drop" to include lines like "We were born in Korea" and "They don't know us well." They are truly proving their world-class status in the U.S. haha.