Jungkook's Chanel 1957 Extrait, the incredible impact that led to a sell-out

It is truly surprising to hear the news that the Chanel 1957 Extrait product sold out thanks to the effect of BTS's Jungkook. It seems that the classic elegance of the high-end brand Chanel combined with Jungkook's unique aura has once again demonstrated a powerful ripple effect.

It was truly impressive right from the start, seeing him perfectly express the perfume's concept with his chic yet profound gaze. It is so cool to see him go beyond simply introducing the product and naturally bring the brand's sensibility to life with his unique aura.