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BTS Transforms New York into a Festival… ‘The City’ Expands Beyond a Concert into a City Brand
2026.08.08 20:57
BTS has once again demonstrated their global influence through 'BTS THE CITY,' a large-scale project set across New York.
This project garnered even more attention for not simply ending within the performance venue, but for connecting with New York's diverse infrastructure to expand the entire city into a festival space.
Centered around the MetLife Stadium concert, we provided various BTS-themed experiences throughout the city, allowing fans to enjoy different spaces in New York along with the concert.
BTS's global influence is impressive, connecting not only music but also tourism, culture, and the brand value of cities.
![[서울=뉴시스] 방탄소년단 더 시티 뉴욕. (사진 = 하이브 제공) 2026.08.07. photo@newsis.com *재판매 및 DB 금지](https://img1.newsis.com/2026/08/07/NISI20260807_0002206650_web.jpg?rnd=20260807102054)
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