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BTSnomics, World Cup-level impact extending to K-Beauty, Korean Food, and Media Art
![[서울=뉴시스] 방탄소년단. (사진 = 빅히트 뮤직(하이브) 제공) 2026.08.04. photo@newsis.com *재판매 및 DB 금지](https://img1.newsis.com/2026/08/04/NISI20260804_0002203879_web.jpg?rnd=20260804110820)
By expanding the entire city into a festival, they generated an economic effect worth approximately 450 billion won. During their performance in Las Vegas, not only were all tickets sold out, but hotels, cafes, and restaurants also enjoyed a boom, making the neologism 'BTSnomics' a reality.
Especially Hive's THE CITY The project maximized its impact by expanding the performance into culture, tourism, and consumption in general. Over 150,000 spectators flocked to the concert at MetLife Stadium in New Jersey, and Manhattan's Koreatown was filled with the global fandom, ARMY. Experts assessed that the spending scale of BTS fans is comparable to or even greater than that of the FIFA World Cup.
With sales of 1.45 trillion won in the second quarter of this year, BTS became the first in the entertainment industry to surpass 1 trillion won in single-quarter sales. Beyond music, BTS serves as a massive gateway introducing K-beauty, Korean food, and media art to the world, becoming the proud face of Korean culture.