Taehyung, who will lead Champion's new global campaign

I am so proud that Taehyung has become the global campaign model for Champion, a sports apparel brand with a long history.

It feels even more special that Taehyung stands at the center of a project that highlights icons leading the culture of the times, transcending the realms of sports, music, and creation.

I think Taehyung's charms—showing an intense presence on stage and a free, comfortable, yet stylish vibe in his daily life—will create a really great synergy when combined with CHAMP.

In particular, I am already looking forward to seeing how Taehyung’s unique, natural style and unrivaled aura will blend with the brand’s new image. It is truly impressive to see him steadily expanding his influence across fashion and pop culture.

It will be really fun to wait and see what other charms he will show in the upcoming pictorials and campaigns. I am really looking forward to the new sides of Taehyung that he will create with Champion.