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Popularity in the US and favorability at 46%, 'all-time high'—that's incredible!
2026.08.14 17:27
According to a survey of U.S. music consumers in the second quarter of this year, BTS recorded an awareness of 42% and a favorability of 46%.
By age group, more than half of the core consumer base aged 18 to 34 answered that they know BTS. Favorability also rose by 12 percentage points from 2021 (34%), breaking the record since the survey began. I think that's just amazing! Hahaha.
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