arPangolin504
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More than 4 out of 10 Americans know BTS… Favorability is at an all-time high
2026.08.14 20:13
It is truly amazing that BTS's recognition and favorability in the U.S. have been confirmed by such high figures!
According to a survey of U.S. music consumers, awareness was 42% and favorability was a whopping 46%, marking the highest figures since the survey began.
In particular, it is surprising that for the 5th studio album 'Arirang', about 208,000 out of 516,000 physical albums sold in the first week in the U.S. were sold on vinyl, accounting for about 40%.
It makes me really proud to see the numbers showing that BTS has firmly established their presence in the mainstream U.S. music market, going beyond K-pop!
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