The hip twist of 'Jade Ring' created by BTS's V

The seven jade rings worn by BTS's V on the Gwanghwamun 'Arirang' stage completely shattered stereotypes. This is because traditional jade, which was previously thought of merely as 'grandmother's jewelry,' was instantly reborn as the hippest and trendiest fashion item through the K-pop star's layering.

Behind the sponsorship, which was arranged urgently two days before the performance, was the effort of 'Yejak Jewelry,' which has been carrying on the family business for three generations since 1986 and has constantly attempted change with 2.5mm slim designs and modern color names.

It is an impressive story where the impact of a star meets the deep charm of tradition to create a beautiful cultural link that transcends time.