The Golden Age of Big Hit Music, which has swallowed the global market

From BTS’s 5th studio album 'Arirang' topping the Billboard charts to Tomorrow X Together (TXT)’s consecutive million-copy sales, and rookie group Cortis reaching 3rd place on the 'Billboard 200' in their first year, Big Hit Music’s performance in the first half of the year has been truly overwhelming. Surpassing 10 million cumulative sales and sweeping the Grand Prize at KMA 2026 proves the overwhelming achievements they have accomplished.

The world's attention is focused on the future moves of Big Hit Music, which has completely reshaped the landscape of the global music market as a result of the shining success of artist autonomy and fan-centered production.