BTS V, the powerful ‘V Effect’ that even Japan is paying attention to

The news that BTS V's immense brand power has been highlighted even in a Japanese economic magazine is really eye-catching.
In its recent issue, the Japanese comprehensive economic weekly Toyo Keizai analyzed the business structure of HYBE and the phenomenon in which V's global influence leads to actual consumption and brand growth.
It was particularly impressive that they evaluated V as a powerful brand and explained that advertisements featuring V draw more attention to his visuals and image than to the product itself.