I am proud of the news that the U.S. favorability rating reached an all-time high of 46%.

I feel so proud to hear the happy news that, according to a survey by the global music data company Luminate, BTS's favorability in the U.S. has hit an all-time high of 46% and their awareness has reached 42%. It feels even more meaningful to see the fact that they have firmly established a mainstream base and influence in the major U.S. pop market, extending beyond their fandom, proven by the numbers.