I am so proud to hear the news that the favorability rating in the U.S. has hit an all-time high of 46%!

As a fan, I am overwhelmed with emotion and feel truly proud to hear the news that it has broken all-time records, recording 42% awareness and 46% favorability among U.S. music consumers in a survey by the global music data company Lunate. It feels even more meaningful to see objective indicators proving that they have firmly established a mainstream foundation and solid influence across the entire U.S. major pop market, going beyond the mere size of their core fandom.