Toronto BTS Weekend Announced~

↑ BTS Toronto Concert / Photo courtesy of Big Hit Music

The entire city of Toronto is buzzing with excitement over the visit of the group BTS to Canada. The festive atmosphere extends beyond Rogers Stadium, where the concert is being held, to tourist attractions, Korean business districts, and streets everywhere.

The City of Toronto has declared the 22nd to the 23rd, when BTS's world tour 'ARIRANG' takes place, as 'BTS Weekend'.

During this period, the Toronto Sign, a famous landmark of Nathan Phillips Square in Toronto, lights up in purple.

In addition, the City of Toronto also held an unveiling ceremony on the same day to temporarily name a section of Yonge Street in the North York area 'BTS Boulevard'.

The Toronto City Councillor who proposed the street name expressed hope that it would "revitalize the area and serve as a catalyst to attract tourists." The avenue will remain named until the 23rd of next month.

In addition, Destination Toronto, Toronto's official tourism marketing agency, prepared the 'BTS Weekend Guide' in conjunction with the BTS concert, providing information on Koreatown, Korean food, shopping, tourist attractions, and transportation to the concert venue, Rogers Stadium.

Big Hit Music emphasized the significance, stating, "BTS concerts are expanding beyond simple performances into large-scale events that connect tourism and local culture in the host cities."