BTS's Popular Influence Shines in the U.S.

I am truly proud to hear the news that they recorded all-time highs in a survey by the global music data firm Luminate, with 42% awareness and 46% favorability among U.S. music consumers. It feels even more meaningful that they are steadily increasing their public recognition and favorability in the U.S. music market, going beyond just the love of their fandom. Seeing BTS's influence confirmed by objective figures makes me feel even more gratified as a fan. I will be rooting for them to continue creating new buzz and records through their diverse activities in the future!