I grinned from ear to ear when I saw it right from the headline.

I couldn't help but grin from ear to ear when I saw the headline plastered with "The V Effect is Huge." Is hitting 500 million views in just two months for a global campaign really an easy feat? The numbers have perfectly proven why companies are so desperate to work with Taehyung. It’s not simply because he’s famous; it’s a moment that reaffirmed that Taehyung’s global buzz and his power to attract the public are unrivaled. My heart swells with emotion thinking about all the people around the world who took an interest in our Taehyung's face. As expected, the brand power of "Kim Taehyung" never disappoints.