The Hite Jinro V collaboration campaign has reached 500 million views in just two months.

Hite Jinro announced on the 27th that the cumulative number of views for content related to the Jinro global campaign 'My Favorite Jinro,' featuring BTS's V as a global ambassador, has exceeded 500 million.

The company explained that the main advertising video recorded 300 million views, and the cumulative engagement with campaign-related content, including likes, comments, and shares, reached approximately 10 million.

'My Favorite Jinro' is a campaign designed to convey Jinro's brand value in a familiar way, and it is sequentially releasing posters, teaser videos, short-form content, and more.