With V, the Jinro Global Campaign atmosphere really comes through.

It is truly amazing to hear the news that Hite Jinro’s Jinro Global Campaign featuring V has surpassed 500 million cumulative views in just two months.

Seeing that the main ad video alone recorded 300 million views, it seems there is considerable interest in this campaign overseas as well.

Hearing that the total number of engagements, including likes, comments, and shares, is about 10 million makes it feel even more real when seen in numbers.

I am particularly drawn to the fact that they are running outdoor advertisements in major cities such as New York Times Square, Toronto, Beijing, Shanghai, Tokyo, Ho Chi Minh City, Manila, and Sydney.

I think it's also interesting that V is not just a hot topic online, but can actually be seen in various cities overseas.

I think we were able to naturally reach global fans because it was a way to familiarize people with the Jinro brand together with V.

Whenever I see news like this, I can really feel that the influence of K-pop is spreading to many different fields these days.

I am curious to see which cities and content this campaign will lead to in the future, and I think I will continue to watch Jinro's global endeavors with V.