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I think the message it sends to the whole is quite significant.
2026.09.10 23:14
I believe this 'Swim' record goes beyond BTS's individual achievement and sends a significant message to the K-POP scene as a whole. In the past, K-POP songs often followed a pattern of peaking in their first week on the Billboard Hot 100 and then plummeting, leading international critics to frequently question their long-term sustainability. However, by confidently ranking high on the year-end summer song charts, they have demonstrated that if a song is good enough, it can break through language barriers and firmly establish itself in the daily playlists of global audiences. I am truly proud of the fact that Korean artists are being consumed as pop icons representing the season.
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