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News of Dalmajung, the meeting of Munjado and Arirang, and its second collaboration with Muets
Dalmajung, BTS's representative official merchandise brand, will officially launch its new 2026 lineup in collaboration with the National Museum Foundation on the 29th.
This series, the fourth since its launch in 2021, is said to have been developed by combining the lyric motif of "Hyungjeukdaegil" from the song "Aliens" from the 5th studio album Arirang with elements of Joseon Dynasty character painting artifacts.
A total of 13 products are scheduled to be unveiled, including a pollack-shaped amulet magnet to ward off bad luck, a mini broom, and an air bag set, which are practical yet embody the traditional meanings of warding off evil spirits and good luck.
To celebrate the launch of the 2026 Dalmajung, a pop-up store will be held on the 1st floor of the HYBE Yongsan building from September 29 to October 11, and it is said that you can also find it at Weverse Shop and the National Museum of Korea merchandise hall.
It is expected to be a meaningful collaboration product that combines Korea's unique heritage with the artist's musical message. I find it impressive how the colors and textures have been luxuriously refined to create the look of a subtle art object.