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Laneige Sleeping Mask, for which Seokjin is an ambassador, sells out like crazy
Laneige’s new Sleeping Mask campaign, featuring BTS’s Jin, recorded high sales figures and caused a sell-out frenzy immediately after its release. Immediately following the campaign's launch on the 14th, the product topped the sales charts at the Laneige Brand Store and ranked first in sales volume for the Naver Chuseok+ Sale beauty category, leading to an early sell-out. The response was explosive, with promotional gifts, such as the photo sticker sets originally prepared for a week, being mostly depleted within a single day and requiring changes to alternative product configurations. Jin has previously caused sell-outs for luxury brands and various items he has worn. Through this beauty campaign, he has once again proven his exceptional global influence and commercial impact.