Jimin Ranks 2nd in September Idol Individual Brand Reputation

BTS's Jimin ranked 2nd in the September 2026 big data analysis results. The results showed that 1st place was Risenne Won, 2nd place was BTS's Jimin, and 3rd place was Big Bang's G-Dragon.

The Brand Reputation Index is a metric created through brand big data analysis, based on the finding that consumers' online habits have a significant impact on brand consumption. It is inevitable that Risenne Won, who is such a trendsetter, is in first place, but I find it surprising that Jimin is in second place.