BTS’s ‘Dalmajung’ Pop-up Featuring Korean Sensibility Opens at HYBE Building

A pop-up where you can experience BTS's official merchandise, 'Dalmajung,' in person has opened at the HYVE Yongsan building. Since it is an opportunity to see products embodying Korean beauty in a physical space, it must offer a different feeling compared to just viewing photos online. It is scheduled to run from September 29 to October 11, so it looks like it will be quite fun to browse through Dalmajung's unique traditional designs and product lineup.