It seems that it is no longer a culture exclusive to Western white people.

Looking at BTS's activities, it is truly impressive that music can go beyond simple popular culture and even spark interest in a country's language and culture.

In the past, it felt like global cultural trends were strongly centered around a few countries, but it seems we have now entered an era where content from various nations can be loved by fans around the world simultaneously.

I think it is also a meaningful change that BTS communicates with fans around the world and expands interest in Korean culture while singing in Korean.