The City Campaign that painted Las Vegas red

The Sphere, the world's largest spherical concert venue, was filled with a dreamy pink mist. This is a scene from the BTS THE CITY ARIRANG LAS VEGAS urban integration campaign, which ran from May 20th in conjunction with BTS's Las Vegas concert.

It is said that silhouettes of the members walking out holding traditional Korean lanterns appeared on the outer wall of the sphere, followed by the appearance of a giant bell exuding the beauty of Korean tradition. After the surface of the sphere rippled like liquid and waves of the bell's sound spread out, the new album logo and the messages "What Is Your Love Song, What Is Your Arirang" appeared in succession.

The entire city turned red as well. While the 2022 concert was purple, they reportedly chose red this time, which is the key color of their new album, ARIRANG. Landmarks such as the High Roller, the Eiffel Tower, and the Gateway Arch, as well as hotels, turned on red lights, and welcome messages were displayed on about 30 electronic billboards throughout the city.

At a large resort on the Strip, a six-minute fireworks display set to NORMAL and Hooligan took place. It is said that all surrounding lights were turned off, and the fireworks were set off in time with the music. The monorail was wrapped in red, and there was also a stamp rally where participants completed missions throughout the city.

I envy the people who were there, seeing how the entire city outside the concert venue looked like a single album.