News about Korean traditional culture gaining more attention thanks to BTS

It was popular once again this time with the 'Dalmajung' pop-up store.

Official BTS merchandise featuring Korean traditional culture was released and was popular among overseas fans.

As K-pop, including BTS, gained popularity, Korean traditional culture also started receiving a lot of attention. And I felt so proud to see BTS at the center of it all.

Whether it was the Arirang comeback stage at Gwanghwamun Square or the Dalmajung merchandise this time, it seems the members are very interested in promoting Korean traditional culture.

The influence of BTS feels truly immense in that, through them, overseas fans are learning more about Korea and becoming interested in traditional culture.