I feel it is a very excellent and wonderful example.

I believe the fact that the official name 'BTS Boulevard' is inscribed on Peruvian maps and continuously used is the best opportunity to naturally elevate the brand value of Korean culture and the Korean language. Locals and tourists passing by will naturally think of BTS and Korea, which will lead to a virtuous cycle where interest expands into various fields such as the Korean language, K-food, and Korean history. I feel this is an excellent and wonderful example demonstrating just how dramatically a single piece of pop culture content can enhance a nation's status and image.