It is an exceptional event that is very rare even in the history of global popular culture.

The fact that a street bearing the name of a Korean artist has been created on a world map is a truly rare and exceptional event in the history of global popular culture. While Western stars primarily led global cultural standards in the past, this demonstrates that music and narratives originating in Korea are now transforming the everyday spaces of people in South America, on the other side of the globe. I was deeply impressed by the thought that BTS is pioneering a new path at the center of this current shift, where cultural flows are diversifying from unidirectional to multidirectional.