Gin Opens a New Path Amidst Expiration Date Controversy

The traditional liquor 'On the Lamp,' featuring BTS's Jin, is sparking social discussion that goes beyond a simple alcoholic beverage. Although brewed in a manner similar to medicinal liquor, it is classified as 'other alcoholic beverages' due to the addition of Vitamin C, and thus is exempt from the mandatory expiration date labeling requirement.

Critics point out that the current system, which applies different labeling standards to rice fermented beverages depending on the type, can cause confusion for consumers. There is a growing call for reasonable standards that reflect actual shelf life and sterilization status.

The Ministry of Food and Drug Safety has also decided to review date labeling standards by type of alcohol in light of this controversy. This could serve as an opportunity to open the door to improvements in the traditional liquor market and regulations, going beyond just a single bottle of alcohol.

The question raised by gin's traditional liquor goes beyond a simple expiration date and may be a new beginning regarding how we view and manage alcohol.