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BTS’s ‘Dalmajung’, a special encounter between traditional culture and modern sensibility
2026.10.21 20:19
BTS's official merchandise series, 'Dalmajung,' continues to garner attention by offering a modern reinterpretation of traditional Korean culture. It feels particularly meaningful that they collaborated with the National Museum Foundation of Korea's brand, MUETS, to incorporate our cultural heritage, such as the Pensive Bodhisattva and the Moon Jar, into the products. I believe this collaboration is even more special because it allows us to naturally promote Korea's beautiful traditional culture through K-pop. I hope that through BTS, more people will continue to discover the charm of our cultural heritage.
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