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From BTS to Shin Ramyun, the Power of K-Culture Captivating Latin America
2026.10.21 20:21
It is gratifying to hear the news that representative Korean brands such as BTS, Pinkfong, and Shin Ramyun are gaining attention in the Latin American market. It is impressive that Korean culture across various fields—ranging from K-pop and content to food—is expanding its reach to local consumers in Latin America, a region with a population of approximately 600 million. It is also interesting to see how interest sparked by music extends to diverse everyday experiences, such as animation and food. I hope this serves as an opportunity for more people to discover the charms of K-culture and become familiar with Korean brands in the future.
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