There is definitely a reason why BTS is loved in South America, too💜

I hear the news that BTS is showing tremendous popularity in South America as well.

It is said that they are loved not simply because the music is good and the stage is cool, but because the message of self-love and social solidarity resonates deeply with the local young generation.

In particular, I think the message of loving oneself and supporting one another, even during difficult moments, conveys comfort and courage to many people across borders.

It is also really impressive that local fans continue to communicate and build solidarity by personally translating the lyrics and listening to the music together.

It is surprising to hear that streaming in Colombia has increased by about 300% over the past three years, and in Argentina, it has grown by about 200% in just one year.

I am once again struck by how amazing BTS is, connecting people's hearts through music and even spreading positive influence.