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HYVE and BTS's unrivaled global influence proven by news of record-breaking performance
2026.11.04 10:05
The welcome news that HYVE recorded its highest-ever revenue and operating profit in the third quarter, fueled by the success of BTS's North American tour, is garnering attention from around the world. Given the dazzling achievement of breaking the previous record once again in just one quarter, I feel it is truly amazing as the overwhelming fundamentals and profit-generating power in the global entertainment market are truly shining.
With revenue in the performance sector reaching an all-time high, It is truly amazing that approximately 1 million fans gathered at the venues for the North American tour merchandise alone, which took place over 45 days, and that nearly 2 million items were sold. It shows at a glance that the synergy created by BTS's strong fandom power and global brand power has gone beyond temporary success and established itself as a solid long-term growth engine.
Hearing the news that record-breaking achievements are constantly being set on the world stage fills me with deep pride as a top-tier global artist and company. Building upon their solid track record, I am looking forward to and anticipating even more the upcoming BTS tour schedule and the fruits of their infinite growth!
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