BTS's legendary popularity that captivated North America is great

I was truly surprised by the news that approximately 2 million merchandise items were sold over the 45 days of BTS's North American tour. Hearing that about 1 million fans gathered at sales venues across as many as 12 cities makes me realize just how incredible the passionate interest and love for BTS are. I believe this is a special record created by the collective desire of fans who not only want to enjoy the concerts but also want to collect various merchandise related to the members.

What is even more eye-catching is that these tour achievements led to HYIVE's highest-ever quarterly performance. Seeing the astonishing figures of 1.5257 trillion won in revenue and 188.5 billion won in operating profit for the third quarter of 2026, we are reminded once again of the immense influence BTS wields in the global music market. In particular, we are truly proud of the fact that revenue in the concert sector recorded an all-time quarterly high.

As a fan, while achievements announced in numbers are welcome, the fact that countless people from all over the world are gathering to meet BTS is even more touching. I believe it is the music, performances, and precious bonds with fans built over a long period of time that have created these legendary records. I am already looking forward to seeing what new records and amazing moments will unfold during the world tour that will continue through the first half of next year. I am happy to continue being a part of the history that the name BTS is creating, and I will sincerely support every journey of the seven members!