OB Beer Jeongguk effect is really good

https://n.news.naver.com/article/014/0005232513?sid=101

OB Beer announced on the 26th that it won a bronze medal at the '2024 Effie Awards Korea', a world-renowned marketing communications awards ceremony, achieving the feat of winning for the third consecutive year. OB Beer's award is the only one in the liquor industry.

OB Beer won a bronze award for Hoegaarden's 'BTS Glass Pack' campaign . It received high marks from the judges for quickly adding novel ideas to unexpected issues and achieving high business results.

Last February, when BTS member Jungkook poured Hoegaarden into a jug and drank it during a live chat with fans, many fans followed suit, and Hoegaarden quickly became a hot topic as " Jungkook's beer ."

The Hoegaarden brand marketing team quickly expanded from online to offline channels by spreading content such as ‘How to Enjoy Hoegaarden’ on social media and creating a limited edition ‘Hoegaarden Glass Pack’ including the jug and introducing it to major E-Marts nationwide.

Thanks to BTS Jungkook and ARMYs

Hoegaarden Jeongguk's beer marketing

They say they won the 'Epi Awards Korea' for 3 consecutive years👍