[talk] BTS Official ‘Dalmajung’ Released… National Museum of Korea Cultural Foundation ‘Bumz’

[Seoul = Newsis] Miniature of Bangasayusang (Photo = Provided by Hive) 2024.10.04. photo @ newsis.com *Resale and DB prohibited

[Seoul = Newsis] Reporter Lee Su-ji = The official product 'Dalmajung' series, which adds BTS' brand value to Korea's traditional beauty, is returning.

The National Museum of Korea Foundation announced on the 4th that it will present the ' 2024 Dalmajung BTS X MU : DS (hereinafter referred to as 'Dalmajung')' developed in collaboration with HYBE to celebrate Hangeul Day on the 9th.

'Dalmajung' is a project product that incorporates the unique beauty of Korean traditional culture and the brand value of the group 'BTS'.

This Dalmajung series, which was first released in 2021 and is the third series released this year, consists of 14 products inspired by six national treasures owned by the National Museum of Korea.

The foundation and Hive selected a Bangasayusang, a celadon inlaid chrysanthemum and peony pattern melon-shaped bottle, a celadon inlaid chrysanthemum and vine pattern bowl, a white porcelain inlaid lotus and vine pattern bowl, a white porcelain inlaid peony and butterfly pattern flat bottle, and a white porcelain moon jar.

The patterns of chrysanthemums, peonies, lotus vines, etc. carved on celadon and white porcelain were developed as graphics and these graphics were applied to product design.

The group logo of 'BTS' and the title song 'Yet To Come' of ' Proof ' and the lyrics of ' Mikrokosmos ' from 'MAP OF THE SOUL : PERSONA' were engraved on traditional relics to produce official Dalmajung products.

The products are diverse, ranging from objects such as miniature Bangasayusang statues and white porcelain moon jars to modern items such as wind chimes, key rings, cheering stick decoration bands, and photo card binders.

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[Seoul = Newsis] White porcelain moon jar miniature (Photo = provided by Hive) 2024.10.04. photo @ newsis.com *Resale and DB prohibited

In particular, the lyrics of BTS songs are engraved on the Bangasayusang and the white porcelain moon jar.

Dalmajung products can be found at the National Museum of Korea's offline product hall and the Hive fan community platform 'Weverse Shop'.

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[Seoul = Newsis] Ring and earrings, earring charm set (Photo = provided by Hive) 2024.10.04. photo @ newsis.com *Resale and DB prohibited

The museum's offline merchandise section will be sold for a limited time from the 8th to November 29th . Sales will end early if the prepared stock runs out.

Jeong Yong-seok, the president of the National Museum of Korea Cultural Foundation, said, "BTS's extraordinary affection for our cultural heritage has contributed greatly to making our cultural heritage known more widely," and added, "I hope that the beauty and excellence of our cultural heritage, such as the Bangasayusang, Goryeo celadon, and Joseon white porcelain, will be conveyed to many fans around the world through this collaboration."

The official merchandise 'Dalmajung' series, which adds BTS' brand value to Korea's traditional beauty, has been released! Dalmajung merchandise will be available starting October 8th at the National Museum of Korea's offline merchandise hall and HYBE's fan community platform 'Weverse Shop', so if any ARMYs are interested in owning one, take a look!