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Jin, Laneige Ambassador → Global Sold Out, Sold Out King
2024.10.07 07:50
BTS' Jin was selected as the global ambassador for LANEIGE, and he shined as a 'sold out king' by selling out products worldwide.
Amorepacific's global beauty brand LANEIGE announced on September 27 that it had selected BTS' Jin as its first male global ambassador. On October 1, the 'WELCOME! This is BTS Jin's Cream Skin Lab' campaign video and images were released through YouTube and SNS, and Jin, the 'visual king' chosen as the world's most handsome man, drew a unique response from around the world.
As soon as Jin's campaign was revealed, Laneige Creamskin sold out in Hong Kong, the Philippines, and Singapore, and was later restocked in Indonesia. Also, as soon as the limited edition mini photo book that was given away with the purchase of Jin's Laneige Creamskin was released at the same time as the campaign, it sold out immediately on Taobao/Tmall, China's No. 1 online shopping mall.
Laneige, a beauty brand that is receiving attention worldwide, also boasted of Jin's status as the 'goddess of beauty' and 'sold out king' by topping sales rankings and selling out products all over the world as soon as the world's representative superstar Jin became its global ambassador.
Click here to see the full article on Laneige by Jin, the sold-out man
https://m.entertain.naver.com/article/108/0003270645
Wow... As soon as Jin became a Laneige ambassador, Laneige products advertised by Jin have been sold out all over the world;;; In Korea, it is also ranked 1st in sales across all age groups from 1020 to 3040. That's amazing.
The visuals are so good that it was perfect for a beauty advertisement, but the real impact is no joke.
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