BTS, 1st place in November boy group brand reputation… 2nd place goes to Seventeen

On the 9th, Koo Chang-hwan, the director of the Korea Enterprise Reputation Research Institute, said, "The BTS brand, which ranked first in the boy group brand reputation big data analysis for November 2024, was highly analyzed with the words 'record, cheer, and lovely' in link analysis. In keyword analysis, 'Jin, ARMY, and complete group' were highly analyzed."

The Korea Corporate Reputation Research Institute measured the participation index, media index, communication index, and community index of boy group brands through consumer behavior analysis of 53,593,145 boy group brand big data from October 9, 2024 to November 9, 2024.

The brand reputation index is an index created through brand big data analysis, which finds that consumers' online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure positive and negative evaluations of boy groups, media interest, and consumer interest and communication volume. Brand reputation recommendation data in which consumers participated is also included as a weight.