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BTS and other live performances screened at Hive Latin American theater, attracting over 260,000 viewers in one week
2024.12.04 17:54
Eve held a K-pop event, including screening live performances by her singers at theaters in Central and South America.
HYBE announced on the 4th that it held 'HYBE Cine Fest in LATAM' in 486 'Cinepolis' theaters in 11 Central and South American countries from November 14th to 20th (local time) in collaboration with global distributor 'Trafalgar Releasing'.
Hive Cine Fest in Latam is an event where you can enjoy live concert footage of Hive artists and various online and offline events in a theater.
It was planned to expand contact with K-pop fans in Central and South America, including Mexico, Brazil, Chile, and Argentina. Over the course of a week, a total of 261,000 fans visited the theater.
HYBE explained, "Although there is already a strong K-pop fandom in the Central and South American region, there have been relatively few opportunities to enjoy K-pop concerts due to the long distances. We are the first domestic entertainment company to hold this event in cooperation with a large local distributor and theater operator."
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