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BTS Jin Joins Hands with Baek Jong-won to Launch Traditional Liquor Business
2024.12.11 21:04
BTS member Jin will be challenging the liquor business with Baek Jong-won, CEO of The Born Korea.
According to News 1 on the 11th, Jin and CEO Baek invested in the agricultural corporation Yesan Doga and will launch the distilled liquor (gin) 'IGIN' this month.
Yesan Doga is based in Yesan, South Chungcheong Province, the hometown of CEO Baek. It has been reported that the traditional liquor Aigin will also be released in the form of a ready-to-drink (RTD) liquor using local agricultural products such as apples, a specialty of Yesan, watermelon, and plums.
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