'Byun Woo-suk Effect'… SK Magic Ice Water Purifier Sales Surge Following Advertisement Success

Star marketing featuring actor Byun Woo-suk as a model is having a significant impact on the rise in sales of SK Magic ice water purifiers, proving the 'Byun Woo-suk effect.'

The new advertising campaign, featuring the product concept “I don’t melt easily,” garnered an explosive response, surpassing 12.8 million combined views across social media platforms such as YouTube and Instagram within just one month of its launch. This online buzz has led to increased actual sales, earning praise for achieving simultaneous success in both branding and sales.

Byun Woo-seok, who has recently been active in various advertisements and content, is once again clearly demonstrating his influence as a trending actor.